Taylor Herring, Agency / Creative,

Description

This commercial video for Kellogg's titled See You in the Morning was created by agency Leo Burnett UK and production company MJZ London. The sequence opens with morning aerial views of a city and an elderly person waking up before shifting to a striking surreal sight of a massive green rooster striding down a city street past pedestrians and buildings. On a balcony overlooking the avenue, a young man holds a bowl of cereal and a Kellogg's cereal box while watching the giant bird pass by. The cinematic live-action style features detailed visual effects to integrate the oversized rooster into the urban environment. Post-production and audio work were handled by Framestore, Company 3 London, and The Harbor Picture Company.

Style

Horizontal, Action, Cinematic, Surreal

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Background

Street

Context

TVC / TV Commercial