KEEN’s move into trail running Brand Identity 2026

Description

A close-up vertical shot shows a hand holding a brushed stainless steel cup illuminated by crisp, direct sunlight. The metallic cylinder features etched brand lettering and graphic line illustrations across its reflective surface. A gentle specular sheen highlights the brushed metal texture against a softly blurred background of gravel ground and scattered autumn leaves.

Style

Vertical, Commercial, Tactile, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Context

Advertising Campaign