ProjectBrand Identity

KEEN’s move into trail running Brand Identity 2026
Associated creatives
Tags
Description
A high-contrast visual featuring two horizontal rectangular silver metal plaques centered against a solid black background. The top plaque displays the KEEN logo with fluid, debossed contours and textured recesses. Below it, the second plaque features four stylized figures captured in successive stages of a running motion. Both metallic plates exhibit a subtle brushed texture, corner mounting rivets, and soft highlights along their sculpted edges.
Style
Horizontal, Monochrome, Tactile, Commercial
Techniques
3D render / CGI, Emboss & Deboss
Industries
Footwear
Color
Silver (70%)
Medium Grey (30%)
Background
Black Seamless
Context
Advertising Campaign