KEEN’s move into trail running Brand Identity 2026

Description

Two rectangular brushed metal plaques are vertically arranged against a seamless black background, each fastened at the corners with small round rivets. The upper plate features a stamped relief of the KEEN logo enclosed within a rugged, oval outsole-inspired border. The lower plate displays a four-phase sequence of stylized embossed human figures captured in running motion. Both plates feature textured metallic surfaces with specular highlights and dramatic, low-angle shadows that emphasize their tactile, three-dimensional relief.

Style

Horizontal, Monochrome, Tactile

Techniques

3D render / CGI, Emboss & Deboss

Industries

Footwear

Color

Background

Black Seamless

Context

Advertising Campaign