KEEN’s move into trail running Brand Identity 2026

Description

A close-up shot captures a hand holding a cylindrical stainless steel tumbler outdoors in direct natural sunlight. The brushed metal cup features laser-engraved branding and typography across its surface, including the text APR MAE beneath graphic detailing. Crisp directional light reflects off the metallic surface and highlights the texture of the user's hand and jacket cuff, while the out-of-focus background reveals ground covered with scattered autumn leaves.

Style

Vertical, Commercial, Tactile

Techniques

Natural light

Industries

Sportswear

Color

Context

Advertising Campaign