Kayla Varley, Photographer, Los Angeles

Description

A close-up image captures a stark white Puma leaping cat logo superimposed over cracked concrete pavement. Soft, dappled shadows from overhanging tree foliage stretch across the grey surface, creating natural texture and contrast. In the upper background, out-of-focus lower legs and white sneakers are partially visible on a paved walkway. The high-angle perspective emphasizes the ground plane and graphic branding element.

Style

Horizontal, Commercial, Gritty, Grainy

Techniques

Natural light

Industries

Sportswear

Color

Background

Road

Context

Advertising Campaign, Digital / Display Advertising