Kate Monan, Agency / Creative,

Description

This commercial for MET-Rx stars John Cena, showcasing a CGI video game aesthetic. The spot opens in a brick-walled gym where Cena is working out with a barbell, when he states that he is hitting a wall. He eats a MET-Rx bar, levels up, and gains post-workout power. In the desert, lightning emanates from his body as he gains strength from the protein bar. Other gym equipment is visible. The color palette is dark and saturated with red and blue hues.