Kate Lee Brand Identity 2017

Description

This graphic design project showcases a clean corporate identity for Kate Lee featuring minimalist business cards. Two stacks of crisp white cards rest on a dark, contrasting matte surface. The top card in the foreground displays bold, clean typography with the name Kate Lee in a modern sans-serif typeface. The adjacent stack shows a subtle blind debossed logo impression alongside legible contact details including phone number, email address, and website URL. The composition employs hard lighting to create sharp, defined shadows that emphasize the clean edges and texture of the paper stock.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Color

Background

Black Seamless

Context

Brand Film / Corporate Video