Daniel Packar, Creative Director,

Description

A campaign image for the Karl Lagerfeld Spring 2025 collection featuring model Nikki Mcguire outdoors against a classical stone architectural facade. She wears a black double-breasted blazer featuring contrasting white trim and a crest patch on the chest. The lighting is warm and natural, casting soft shadows across the textured stonework in the background. Christian MacDonald captured the campaign with creative direction by Daniel Packar and Roi Elfassy, and styling by Celia Azoulay and Panos Yiapanis. Hair and makeup are by Maud Laceppe.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Residential Building

Context

Advertising Campaign