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  • ·Karl Lagerfeld S25 campaign model with white handbag
Model in orange blazer and denim jeans holding a white handbag by a metal fence outdoors near water.

Daniel Packar, Creative Director,

Associated creatives

Tags

Description

A model stands outdoors against a metal fence with a body of water in the background for the Karl Lagerfeld S25 campaign, photographed by Christian MacDonald with creative direction by Daniel Packar and Roi Elfassy. The subject wears a vibrant orange blazer layered over a crisp white shirt, paired with denim blue jeans, and holds a structured white handbag with black trim. The lighting is natural and warm, casting soft highlights across the scene with styling by Celia Azoulay, hair by Panos Papandrianos, and makeup by Maud Laceppe.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Burnt Orange (50%)
Denim (50%)

Background

Bridge

Context

Advertising Campaign