Brand
ProjectKarl Lagerfeld S25

Daniel Packar, Creative Director,
Associated creatives
Tags
Description
A model stands outdoors against a metal fence with a body of water in the background for the Karl Lagerfeld S25 campaign, photographed by Christian MacDonald with creative direction by Daniel Packar and Roi Elfassy. The subject wears a vibrant orange blazer layered over a crisp white shirt, paired with denim blue jeans, and holds a structured white handbag with black trim. The lighting is natural and warm, casting soft highlights across the scene with styling by Celia Azoulay, hair by Panos Papandrianos, and makeup by Maud Laceppe.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Burnt Orange (50%)
Denim (50%)
Background
Bridge
Context
Advertising Campaign





