Betty Schupp,

Description

Photographed by Chris Colls for Karl Lagerfeld Paris, this black-and-white commercial campaign shot features a model seated atop a sleek black bench against a smooth seamless grey studio backdrop. She wears a dark zip-up tracksuit detailed with contrasting white stripes running along the arms and legs, paired with matching dark sneakers featuring white soles. Directed by creative directors Daniel Packar and Roi Elfassy with styling by Celia Azoulay, the composition balances clean negative space on the left featuring the brand logo with the seated subject on the right.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign