Logo
  • Home
  • ·Media
  • ·Karl Lagerfeld Fall 2025 Tracksuit Campaign
Brand
Karl Lagerfeld
ProjectKarl Lagerfeld Fall 2025
Model in a black zip-up tracksuit seated on a black bench in a black and white Karl Lagerfeld Fall 2025 campaign shot by Chris Colls.

Betty Schupp,

Associated creatives

Chris Colls
Chris CollsPhotographer
Daniel Packar
Daniel PackarCreative Director
Roi Elfassy
Roi ElfassyCreative Director
Celia Azoulay
Celia AzoulayFashion Editor/Stylist
Ward Stegerhoek
Ward StegerhoekHair Stylist
Maud Laceppe
Maud LaceppeMakeup Artist
Jack Flanagan
Jack FlanaganSet Designer
Betty Schupp
Betty SchuppModel
James Turlington
James TurlingtonModel
Paula Soares
Paula SoaresModel

Tags

woman in black tracksuitblack tracksuittracksuitzip up track jacketblack track pantsblack sneakersblack benchminimalist bench

Description

A black-and-white fashion campaign photograph for Karl Lagerfeld Fall 2025, directed creatively by Daniel Packar and Roi Elfassy and shot by photographer Chris Colls. A female model sits atop a solid black rectangular block against a neutral seamless studio backdrop, styled by Celia Azoulay in a black athletic zip-up jacket and matching track pants with high-contrast white side stripes. She wears black low-top sneakers with thick white soles, sporting slicked-back hair styled by Ward Stegerhoek and natural makeup by Maud Laceppe. The composition is horizontally framed with generous negative space on the left, displaying the brand logo 'KARL LAGERFELD PARIS' in clean white typography.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black (80%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign