Brand
ProjectKarl Lagerfeld Fall 2025

Betty Schupp,
Associated creatives
Tags
Description
A black-and-white fashion campaign photograph for Karl Lagerfeld Fall 2025, directed creatively by Daniel Packar and Roi Elfassy and shot by photographer Chris Colls. A female model sits atop a solid black rectangular block against a neutral seamless studio backdrop, styled by Celia Azoulay in a black athletic zip-up jacket and matching track pants with high-contrast white side stripes. She wears black low-top sneakers with thick white soles, sporting slicked-back hair styled by Ward Stegerhoek and natural makeup by Maud Laceppe. The composition is horizontally framed with generous negative space on the left, displaying the brand logo 'KARL LAGERFELD PARIS' in clean white typography.



