Daniel Packar, Creative Director,

Description

This fashion campaign image for Karl Lagerfeld features a model seated atop a white tiled structure with dark grout lines. She wears a black polo dress with contrasting white trim on the collar and cuffs, along with black socks. Her dark hair is styled wet, and her expression is direct and poised. The clean, minimalist studio lighting highlights the geometric backdrop, while branding text appears near the bottom.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Background

Textured Backdrop

Context

Advertising Campaign