Supernormal, Music / Sound,

Description

This commercial video for Kapiti, titled Too Good To Share and produced with DDB Aotearoa and Supernormal, shows a woman peering into a domestic refrigerator filled with food containers and condiments. She reflects on whether she hid her favorite treat behind other items before retrieving a tub of ice cream. Later, she confronts another person in the kitchen while holding the tub, leading to a humorous exchange. The indoor scenes feature natural lighting, intimate framing from the perspective inside the fridge and conversational angles, capturing a relatable household moment.

Style

Humorous, Horizontal, Commercial, Raw

Industries

CPG / Packaged Food

Color

Background

Kitchen

Context

TVC / TV Commercial