BrandNetflix
ProjectAltered Carbon @ CES
Kamp Grizzly, Agency / Creative,
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Associated creatives
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Description
Netflix promoted its original series, Altered Carbon, at CES 2018 with a themed exhibit. The exhibit featured realistic human models, both male and female, displayed inside transparent chambers, resembling those in the show. These figures were minimally clad and positioned under bright lighting. The setup included the fictional company Psychasec's booth, with signage and staff interacting with attendees. The presentation included screens with quotes from media outlets describing the exhibit. The exhibit's overall aesthetic was sleek and futuristic, drawing attention from crowds who were taking pictures and engaging with the setup. The promotional materials featured text and hashtags related to Altered Carbon and Psychasec.