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  • ·Kaiser Permanente Son Heung-min Health Care Campaign

Riff Raff Films US, Production,

Associated creatives

Tags

Description

This video commercial for Kaiser Permanente features professional soccer player Son Heung-min transitioning into stylized animated figures on a soccer pitch. The narrative emphasizes holistic health care—physical, mental, and whole body—through a collaborative medical and athletic team effort. The production blends live-action footage with 3D animation and stop-motion style figures, accompanied by voiceover narration. Key visual elements include soccer equipment, medical rolling chairs, armchairs on the field, and clinical props integrated into the sports setting. The commercial uses natural daylight grading and outdoor stadium backgrounds to convey its wellness message.

Style

Horizontal, Commercial, Clean

Techniques

Animation

Industries

Basketball

Color

Royal Blue (50%)
Pure White (30%)

Background

Sports Venue

Context

TVC / TV Commercial