BrandBMW
ProjectForwardism
Jung von Matt SPREE, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This shot showcases a silver BMW sedan parked near the Museu de Arte Arquitetura Tecnologia (MAAT) in Lisbon, Portugal. The vehicle is set against the backdrop of a bright, overcast day with a bridge visible in the distance. The lighting highlights the car's sleek lines and metallic finish. Cut scenes show an interior art gallery scene of an African-American woman walking around examining paintings. One painting looks like a man made of fruit. Large fruits appear on the floor of the art gallery during the cut scenes. A man in a blue suit examines a statue. The video overall has a bright, modern aesthetic with a creative color grading that accentuates the architectural and automotive design.