BMW: Forwardism
Brand
Date
Sep 2022
Description
BMW presents Forwardism, a cinematic campaign for their latest electric luxury sedan. The production juxtaposes the sleek lines of modern automotive engineering against the backdrop of a classical art gallery, bridging contemporary EV innovation with historical architecture and fine art. Crafted by the team at Jung von Matt SPREE, the narrative follows a central figure through gallery halls, creating a visual interplay between tailored design and high-culture environments. The project utilises natural light and fluid camera movements to maintain a cohesive tone throughout the live-action sequences.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Slate
Forest Green
Background
Gallery
Context
Advertising Campaign, Brand Film / Corporate Video
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