BrandBMW
ProjectThe New BMW iX3
Jung von Matt, Agency / Creative,
Associated creatives
Tags
Description
The video showcases a vintage BMW driving along winding coastal roads, intercut with scenes of people lounging by a pool. The initial shot features a person swimming in a turquoise pool surrounded by individuals relaxing on poolside lounge chairs. The camera then focuses on a man in a suit and fedora, who approaches a vintage white car, adjusts the rearview mirror, and starts the ignition. The car is seen driving along a scenic route with mountains and ocean views, even amidst rain. The video transitions to another vintage car speeding along a rural road under a cloudy sky, evoking a sense of adventure and classic automotive appeal.
