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BrandGraff
ProjectJung Kook for Laurence Graff Signature
Jung Kook wearing gold chains and diamond rings from the Laurence Graff Signature collection against an emerald green background.

Graff Jung Kook for Laurence Graff Signature 2026

Associated creatives

Sølve Sundsbø
Sølve SundsbøPhotographer
Tim Holloway
Tim HollowayCreative Director
Youngjin Kim
Youngjin KimFashion Editor/Stylist
Benoit Delhomme
Benoit DelhommeDirector of Photography
Kim Da Reum
Kim Da ReumMakeup Artist
Andy Hillman
Andy HillmanSet Designer
Jung Kook
Jung KookEntertainer

Tags

jung kookjung kook graffgold chain necklacechain necklacegold pendantgold ringsstacked ringsdiamond ringsgold braceletsfine jewelryblack blazer

Description

Entertainer Jung Kook models fine jewelry for the Laurence Graff Signature campaign, photographed by Sølve Sundsbø with creative direction by Tim Holloway. Dressed in a solid black blazer and top, he showcases layered gold chain necklaces, a geometric pendant, stacked rings, and bracelets across both hands. His hand tattoos and small hoop earrings are visible as he gazes directly into the camera. The composition features a dark emerald green backdrop with sharp graphic diamond-facet lines alongside the white Graff brand logo.

Style

Horizontal, Commercial, Polished, Graphic

Techniques

Beauty Light

Industries

Jewellery

Color

Jet Black (60%)
Gold (20%)

Background

Hotel Lobby, Geometric Pattern

Context

Advertising Campaign