Brand
ProjectJoseph F/W 2025 Campaign

Gemma Smith-Edhouse,
Associated creatives
Tags
Description
This fashion editorial image for the Joseph F/W 2025 Campaign features model Vilma Friedlander leaning against a railing in a contemporary interior setting. She wears a structured black jacket with a white shirt collar visible underneath, paired with matching black trousers and dark gloves while holding a black handbag. The photograph was captured by Charlotte Stouvenot, with fashion styling by Monika Tatalovic, hair by Kei Terada, and makeup by Gemma Smith-Edhouse. Bold white brand typography is overlaid across the center of the composition.
Style
Editorial, Vertical, Monochrome, Clean
Industries
Designer Fashion
Color
Jet Black (70%)
Pure White (30%)
Background
Office
Context
Advertising Campaign, Lookbook
