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  • ·Joseph F/W 2025 Campaign fashion editorial by Charlotte Stouvenot
Model leaning on a railing wearing a black jacket and holding a black handbag for Joseph F/W 2025 Campaign

Gemma Smith-Edhouse,

Associated creatives

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Description

This fashion editorial image for the Joseph F/W 2025 Campaign features model Vilma Friedlander leaning against a railing in a contemporary interior setting. She wears a structured black jacket with a white shirt collar visible underneath, paired with matching black trousers and dark gloves while holding a black handbag. The photograph was captured by Charlotte Stouvenot, with fashion styling by Monika Tatalovic, hair by Kei Terada, and makeup by Gemma Smith-Edhouse. Bold white brand typography is overlaid across the center of the composition.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Designer Fashion

Color

Jet Black (70%)
Pure White (30%)

Background

Office

Context

Advertising Campaign, Lookbook