New Commercial Arts, Agency / Creative,

Description

Jonathan Bailey stars in a cinematic commercial for Martini directed by Marie Schuller, set against stunning Italian coastal vistas and historic architecture. The spot features dynamic tracking shots of a vintage sports car driven along winding cliffside roads, transitioning into elegant interior scenes. Bailey embodies the charismatic Martini Man with effortless style, complemented by stylish wardrobe choices and warm cinematic lighting. The production blends classic European atmosphere with sophisticated art direction, highlighting the brand's iconic heritage.

Style

Vertical, Cinematic, Warm, Golden Hour

Techniques

Analogue / film, Drone footage

Industries

Alcoholic Beverages

Color

Background

Street

Context

TVC / TV Commercial