WE ARE Pi, Agency / Creative,

Description

This promotional video captures the interactive Johnnie Walker and Squid Game activation, featuring participants attempting the honeycomb cookie challenge in a pink-themed setting. Armed guards in iconic pink jumpsuits and black masks stand guard beside a prominent Johnnie Walker and Squid Game billboard inside a shopping mall. Close-up shots show contestants carefully carving out shapes from sugar cookies using needles. Interviews feature participants discussing their nerves and tactics during the game. The footage combines vibrant event staging with fast-paced action sequences.

Style

Horizontal, Commercial, Saturated

Industries

Alcoholic Beverages

Color

Background

Shopping Mall

Context

Advertising Campaign, Social Media / Short Form Video