Clemenger BBDO Australia, Creative Agency, Sydney

Description

This 30-second online video commercial for John West, created by Clemenger BBDO Australia with production by The Sweetshop AU and post-production by Alt. VFX, opens on a scenic Alaskan riverbank with snow-capped mountains in the background. A mother grizzly bear and her cub walk along the rocky shore before the cub splashes into the water. Underwater sequences reveal salmon swimming upstream, followed by the cub catching a large fish. The cub presents the catch to the mother bear, who inspects it before a humorous twist reveals the scene is actually a man in a bear suit wearing a John West beanie.

Style

Horizontal, Cinematic, Warm

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Background

Road

Context

TVC / TV Commercial, Brand Film / Corporate Video