Greg Delves, Photographer, New York

Description

This commercial campaign photograph features the John Varvatos Artisan Black fragrance bottle as the central hero object. The square glass bottle is wrapped in a dark, woven metallic finish with a matching cap, resting on a dark surface. Behind the bottle, gnarled, dark charred wood branches create a rustic and tactile texture against a moody, low-key monochrome background. Bold white typography at the top of the frame displays the brand and product names. The lighting is dramatic and directional, casting subtle highlights along the woven texture of the bottle and the craggy edges of the wood. Photographed by Greg Delves in New York.

Style

Vertical, Commercial, Moody, Matte, Raw

Techniques

Low-key / chiaroscuro

Industries

Fragrance

Color

Background

Metal Texture

Context

Advertising Campaign