John McKelvey, Creative Director, Los Angeles

Description

An open newspaper spread lies flat against a vibrant solid red background, featuring bold red serif typography as the primary visual element. The headline spans across the center fold, reading The American Dream is dead in large type. Smaller columns of editorial text and brand logos appear beneath the main headline, including the Rocket logo and the Wall Street Journal emblem in the bottom right corner. The composition is clean, centered, and minimal, presenting a sharp contrast between the white newsprint and the surrounding red field. The piece was directed by John McKelvey in Los Angeles.

Style

Commercial, Square, Graphic

Techniques

Typography

Industries

Banking

Color

Background

Solid Colour

Context

Advertising Campaign