Jillian Rosen, Agency / Creative,

Description

Animated typography showcases a variety of consumer personas. Copy includes descriptive names like 'The Board Gamer,' 'The Baseball Fan,' 'The Classic Rocker,' 'The Fisherman,' 'The Cat Lover,' 'The History Buff,' 'The Globe Trotter,' 'The City Walker,' 'The Minimalist,' 'The Archivist,' 'The Design Snob,' 'The Jazz Aficionado,' 'The Succulent Parent,' 'The Tea Ritualist,' 'The Old Soul,' 'The Coastal Dreamer,' 'The Letter Writer,' 'The Film Buff,' 'The Storyteller,' 'The Dessert Person,' 'The Wine Lover,' 'The Yoga Mom,' and 'The Watch Enthusiast.' The text appears in white against a dark purple backdrop.