Brand
Project'Sun' Fragrance Campaign

Adam Kremer, Photographer, New York
Associated creatives
Tags
Description
This commercial advertising image for the Jil Sander Sun fragrance campaign features a rectangular cream-colored perfume bottle placed on a dark reflective horizontal surface. Bold white typography reading JIL SANDER SUNRISE appears to the right of the bottle, while vertical branding text is printed on the bottle itself. The background displays a soft, blurred horizontal gradient resembling a serene sunset sky with warm and cool tones. The lighting is soft and diffused, highlighting the product contours and creating gentle reflections on the surface below.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Fragrance
Color
Cream (70%)
Cobalt (30%)
Background
Sunset Sky
Context
Advertising Campaign

