BrandJil Sander
ProjectSpring 2024 Ad Campaign

Lucie and Luke Meier, Creative Director,
Associated creatives
Tags
Description
This overhead product shot captures a pair of dark brown, high-pile fuzzy slippers from the Jil Sander Spring 2024 ad campaign. The slippers are positioned side-by-side, revealing white rectangular brand labels on the black fabric insoles. They rest directly on a coiled, thick nautical rope with a distinct dusty pink hue and visible, frayed texture. The lighting is even and soft, emphasizing the tactile quality of both the plush synthetic fur of the slippers and the woven fibers of the rope. The composition is symmetrical and minimalist, focusing entirely on the contrast between the dark footwear and the textured pastel background.
Style
Commercial, Editorial
Techniques
Natural light
Industries
Luxury Fashion Houses, Footwear


