GUT Miami, Agency / Creative,
Associated creatives
Tags
Description
This promotional video features a custom device called the Jell-O-Meter, designed to measure fan intensity in 'jiggles'. The device consists of a translucent, bright red gelatin mold mounted on a sleek black stand with a digital screen. Throughout the footage, it is shown in an arena setting, capturing the vibration and excitement of hockey fans during a New York Islanders game. Shots include close-ups of the jiggling gelatin, the digital display counting upwards, and dynamic sequences of cheering crowds. The video also incorporates animated technical graphics showing the internal construction of the sensor and a cinematic reveal of the device being prepared for use.
Style
Commercial, Cinematic
Techniques
3D render / CGI, Live-action Technique
Industries
CPG / Packaged Food