GUT Miami, Agency / Creative,

Description

This video commercial for JELL-O features the Jellometer, a custom device designed to measure fan intensity at a live hockey game in New York. The footage showcases fans cheering, drumming, and celebrating in the arena stands while the device records the action in Jiggle units. Technical 3D wireframe animations illustrate the internal components of the apparatus before it is deployed on-site. The campaign captures authentic crowd energy and high-spirited reactions during a professional sports match.

Style

Vertical, Commercial, Action, Warm

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color

Background

Sports Venue

Context

TVC / TV Commercial