Brand
ProjectJEEP | Colour of Unity
Publicis Dubai, Agency / Creative,
Associated creatives
Tags
Description
This promotional brand video for Jeep titled Colour of Unity highlights landscapes and cultural connection across seven emirates. The piece features aerial shots of rugged mountains and vast desert dunes alongside ground-level footage of a teal off-road vehicle driving along open roads. A woman wearing a hijab and a mint green outfit is shown exploring desert terrain, gathering sand samples into glass tubes, and presenting them in a studio setting. Natural lighting enhances the earthy tones of the landscape, complemented by documentary-style framing and cinematic camera movements.
Style
Horizontal, Cinematic, Warm, Raw
Techniques
Drone footage
Industries
Luxury Automotive
Color
Sage (50%)
Pure White (50%)
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video