Jean-Yves Lemoigne, Photographer, London

Description

This sports advertising triptych by photographer and art director Jean-Yves Lemoigne features three distinct vertical panels. The left panel shows a soccer player in a red jersey and black shorts executing a dynamic mid-air kick towards a soccer ball against a gradient background, accented with white linear graphics and a swoosh. The center panel displays bold, heavy black Korean typography. The right panel is a high-contrast black-and-white close-up portrait of an athlete wearing a headband and smiling upwards. The overall composition blends dynamic athletic action with striking graphic design elements.

Style

Horizontal, Commercial, Saturated, Monochrome, Graphic

Techniques

High-speed / freeze

Industries

Sportswear

Color

Background

Gradient

Context

Out of Home (OOH)