Jean-Yves Lemoigne, Photographer, London

Description

This advertising campaign image features two chilled glasses of cider filled with ice, placed prominently on a white tabletop in the foreground. One glass contains a golden amber cider while the other holds a rosy red variant, both garnished with condensation droplets. In the upper background, a woman wearing a dark swimsuit and white hat is captured mid-leap on a bright, sunlit balcony with a stone balustrade and a palm tree against a clear blue ocean and sky. Large white and cursive typography reads Welcome to JOIE de Cidre across the top. The lighting is bright and warm, evoking a summery, refreshing atmosphere shot by photographer and art director Jean-Yves Lemoigne.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Rooftop

Context

Advertising Campaign