Jean Paul Gaultier Jean Paul Gaultier Fragrance Christmas Campaign 2025

Description

Model Seng I U reclines atop a snow-covered mound wearing an elaborate cream cable-knit gown featuring tactile pom-poms, intricate relief patterns, and sweeping fringe along the sleeves and hem. Positioned prominently in the foreground is a bottle of Jean Paul Gaultier Scandal perfume with rose-tinted fragrance and a signature golden leg-shaped stopper. The set-dressed background features frost-dusted bare trees and a cool, hazy winter atmosphere. Diffused soft lighting enhances the tactile texture of the knitwear against the pale, icy landscape.

Style

Vertical, Commercial, Cool, Tactile

Techniques

Soft Light

Industries

Fragrance

Event

Christmas

Color

Background

Set-dressed

Context

Advertising Campaign