JCDecaux Australia, Agency / Creative,

Description

A roadside billboard displays an advertisement for the Audi E-Tron, promoting electric vehicles, part of a VIOOH and Audi campaign. The billboard features an image of the car set against a blurred city backdrop with a sunset sky, under the tagline related to performance and weekends. The scene includes several blurred cars speeding on the road, emphasizing motion and the urban environment. A second image shows a billboard over a road and cars in motion. The environment suggests a campaign targeting drivers in metropolitan areas.