JANE, Post Production / VFX,
Associated creatives
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Description
This scene captures Times Square at night, bustling with a crowd of people gazing upwards at the large digital billboards. Many are holding up their phones to capture the dynamic and colorful graphics displayed on the screens. The billboards feature advertisements and visual displays with geometric patterns and brand logos, illuminated against the dark sky. The atmosphere is energetic, with the crowd showing enthusiasm and anticipation. The camera captures the scale of the square and the imposing presence of the digital displays. The lighting is a mix of bright digital illumination and the ambient glow of the city at night. The billboards present a dynamic show powered by Prizm Lens Technology and feature American football imagery.