James Dean, Set Designer, Los Angeles

Description

Two children pose playfully within a brightly lit purple studio set featuring large circular architectural cutouts against a matching pastel backdrop. A young boy reclines along the curve of a lower purple structure wearing a white t-shirt and black athletic trousers with white stripes, paired with light blue sneakers. A young girl reclines inside an upper circular opening wearing a black sleeveless athletic top and matching leggings with white stripes, paired with deep purple sneakers. The composition utilises clean graphic framing and soft studio lighting to highlight the minimalist set design and coordinated athletic apparel. Art direction and set styling are executed by James Dean.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Sportswear

Color

Background

Set-dressed

Context

Advertising Campaign