Special Australia, Creative Agency, Sydney

Description

This 30-second radio and advertising campaign video for Jack Link's titled Worktrip features a humorous composite image of a cheetah biting into a human hand. The hand holds a packet of Jack Link's Original Beef Jerky against a solid maroon background. Bold typography on the left reads Radio 30" Roadtrip, while the right side displays the brand tagline Feed Your Wild Side. The advertisement was created by agency Special Australia with media planning by Hatched Media and production by Hooves, Post Production by Hooves, and sound design by Sonar Music.

Style

Horizontal, Commercial, Saturated, Graphic

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Background

Solid Colour

Context

Advertising Campaign, TVC / TV Commercial