Special Australia, Creative Agency, Sydney

Description

This commercial asset for Jack Link's titled Radio Work was created by agency Special Australia alongside production partners Hooves and Cream Studios, with media planning by Hatched Media and sound by Sonar Music. The visual features a brown bear aggressively biting into a red package of Jack Link's Original Beef Jerky against a solid burgundy background. Bold white typography on the left reads RADIO 30" WORK, while the upper right corner displays the brand tagline FEED YOUR WILD SIDE. The jerky packaging highlights 100% grass-fed beef and 17g of protein per serving.

Style

Horizontal, Commercial, Clean

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color

Context

TVC / TV Commercial