Special Australia, Creative Agency, Sydney

Description

This brand film for Jack Link's features two men traveling together in a car while eating beef jerky. The driver, a fair-haired man, and his bearded passenger discuss the high-protein snack before encountering an unexpected hitchhiker wearing a bear costume along a forest road. The commercial utilizes natural lighting and observational framing to capture the humorous encounter. Production was handled by Special Australia, Hatched Media, Hooves, Cream Studios, and Sonar Music.

Style

Horizontal, Cinematic, Desaturated

Techniques

Analogue / film, Natural light

Industries

CPG / Packaged Food

Color

Background

Forest

Context

TVC / TV Commercial, Brand Film / Corporate Video