Special Australia, Creative Agency, Sydney

Description

This brand film for Jack Link's features two men traveling together in a car while eating beef jerky. The driver, a fair-haired man, and his bearded passenger discuss the high-protein snack before encountering an unexpected hitchhiker wearing a bear costume along a forest road. The commercial utilizes natural lighting and observational framing to capture the humorous encounter. Production was handled by Special Australia, Hatched Media, Hooves, Cream Studios, and Sonar Music.