Bob Hoste, Cinematographer, New York

About

This commercial video for J.Crew showcases the Everyday Tech Collection through an urban narrative directed by cinematographer Bob Hoste. The sequence begins with a man in an elevator before transitioning to him cycling through city streets and playing basketball on an outdoor court. The motion captures dynamic athletic movement, natural daylight, and casual performance apparel. Throughout the video, branding elements and on-screen text highlight the collection's focus on mobility and daily wear.