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  • ·J. Crew Best in pockets since 1986 campaign video

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This video piece for J. Crew's Best in pockets since 1986 campaign features a series of individuals speaking directly to the camera about what they keep in their pockets. Various subjects are presented against a dark, minimalist backdrop, wearing casual outerwear, jackets, and shirts. The interview format captures candid and lighthearted responses regarding everyday pocket contents. The lighting is soft and focused on the subjects, highlighting diverse clothing textures and expressions. Directed by Robert Nethery with creative direction by Olympia Gayot.