Mahi Tahi, Agency / Creative,

Description

This commercial video for the Ngāi Tahu project titled It's Whānau captures tender multigenerational moments within a warm home environment and local community spaces. The sequence features family members interacting with an infant in a woven bassinet, an elder weaving cord, and a father carrying a young child on his shoulders outdoors and shopping at a local market. Natural lighting creates a soft, inviting atmosphere throughout the domestic scenes, highlighting intimate connections and traditional crafts. Produced with post-production and creative direction by Supernormal and Mahi Tahi, the piece emphasizes family ties and community belonging.

Style

Documentary, Lifestyle, Vertical, Warm

Techniques

Natural light

Color

Background

Living Room

Context

Advertising Campaign, Brand Film / Corporate Video