Strike Anywhere, Production,

Description

It is Official is a dynamic video campaign for Arsenal FC in collaboration with WhatsApp and Facebook, capturing global football fandom and digital community culture. The visual sequence blends cinematic stadium aerials, street-level footage in New York, and archival-style match moments. Fans wearing Arsenal jerseys gather in local eateries and city streets, highlighting the emotional bond of supporters across the globe. Digital interface elements such as voice notes and social media group interactions overlay the scenes, bridging physical fandom with online connectivity. Produced by Strike Anywhere with post-production by Strike Anywhere and sound design by Max Cooper and New Math Music.

Style

Horizontal, Action, Cinematic, Warm, Grainy

Techniques

VFX / visual effects

Industries

Basketball

Color

Background

Street

Context

Advertising Campaign