BrandCadillac
ProjectCadillac 'Year of the Tiger'
Isobar Canada, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
Various Cadillac SUVs are featured driving through different environments. First, a white Cadillac Escalade is driven through a tunnel, which features a digital display of a tiger on the wall to celebrate the Chinese New Year. Second, a wide aerial shot shows a white Cadillac driving over a bridge, surrounded by hanging red and gold Chinese lanterns. Next, a white Cadillac XT6 is shown driving on a city street with red and yellow animated dragons added in. A red Cadillac XT4 is seen driving down a street with animated white, red, and yellow flowers surrounding it. Finally, a grey Cadillac XT5 is shown driving on a city street with digital confetti added in.