Cadillac: Cadillac 'Year of the Tiger'
Brand
Date
Mar 2022
Description
Cadillac celebrates the Year of the Tiger with a campaign that merges luxury automotive design with festive cultural iconography. The project features a series of high-end commercial spots showcasing the brand's SUV lineup navigating vibrant, city-based environments. Produced by Isobar Canada, the creative execution leans into the integration of traditional symbols, using VFX / visual effects to layer animated tiger artwork and floating red lanterns over urban landscapes. The production captures the vehicles through dynamic, live-action techniques, highlighting the juxtaposition of modern architecture and celebratory imagery.
Style
Horizontal, Commercial
Techniques
VFX / visual effects
Industries
Color
Pure White
Crimson
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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