Innocean Australia, Creative Agency,
Associated creatives
Tags
Description
This cinematic commercial video sequence for Hyundai IONIQ 5 captures a young mechanic driving a vintage hatchback across an expansive, dusty desert landscape. The warm, desaturated color grading emphasizes the arid terrain, distant mountains, and dramatic overcast sky. Close-up shots focus on the driver profile and weathered vehicle details, creating a narrative atmosphere of determination and legacy. Produced by Scoundrel Australia with agency Innocean Australia and post-production by Fin Design and Effects.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
VFX / visual effects
Industries
Electric / EV
Color
Camel (50%)
Charcoal (30%)
Background
Desert
Context
TVC / TV Commercial