VCCP US, Agency / Creative,

Description

This commercial video for Mike's Hard Lemonade, titled Introducing Tina and created by VCCP US, features an animated lemon character with purple eyeshadow and a red jacket flexing its arms beside a yellow beverage can. The animated citrus character has green leaf hair and thin arms and legs, standing against a dark, textured gold background with bold typography. The video transitions to showcase a second animated fruit character next to a red Mike's Dirty Lemonade can. The dynamic lighting highlights the glossy surfaces of the cans and the textured details of the animated characters.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Animation, VFX / visual effects

Industries

Alcoholic Beverages

Color

Background

Solid Colour

Context

TVC / TV Commercial