Pentagram, Graphic Design,

Description

This motion graphics animation sequence was created for the International Paralympic Committee brand identity project by Pentagram, Yarron Felder, Alphamark, Ancla, and Tom Schwaiger. The video opens on a dark background with fine white axis lines and a circular target structure before introducing a vibrant purple ring and wedge form. Text indicators such as 15% and 23.5 degrees appear to reference data points. The animation concludes with bold white typography reading #WeThe15 set against a solid purple background.

Style

Horizontal, Commercial, Neon, Minimalist

Techniques

Animation, Motion Graphics

Industries

Public Awareness

Color

Background

Solid Colour

Context

Brand Film / Corporate Video